Post by account_disabled on Jan 7, 2024 20:43:44 GMT -8
The Department of International Trade Promotion (DITP) reveals that the cosmetics market in China is booming. It has a continuous growth rate. After Chinese people's love for beauty increases Points out that this is an opportunity for Thai cosmetics to penetrate the market. Recommend using the opportunity of Chinese tourists visiting Thailand. Promote products to be known It will cause word of mouth. It is expected that it will definitely increase the demand for Thai products. along with suggestions for using social media to recommend and launch Thai products Ms. Kasetsuree Wicharanakorn, Director of the Office of Overseas Trade Promotion in Qingdao, People's Republic of China Revealing the trend of the cosmetics market in China, over the past 4-5 years, the cosmetics market in China has grown continuously. Data from Euromonitor indicate that in 2017, sales of skin care products in China reached 186.7 billion yuan, an increase of 10.3%, and sales of cosmetics and makeup products were worth 34.4 billion yuan, an increase of 21.3%.
High-end also has an increasing market share every year. Because Chinese people are increasingly buying foreign brand skincare products. Previously, they were often interested in price and quality. This makes it an opportunity for foreign cosmetic products to penetrate the Chinese market. Including products from Thai entrepreneurs . This is a result of the trend of expansion of the cosmetics market as mentioned. This has caused Chinese entrepreneurs to turn to investing in cosmetic production more. Most Chinese cosmetic brands occupy the middle and low-end markets. Foreign Telegram Number Data cosmetics brands dominate the high-end market. And Chinese cosmetics will focus on using ingredients that come from traditional Chinese medicine or Chinese natural extracts. It will focus on producing cheap products to attract customers in rural areas. But we also focus on quality. “The expansion of the cosmetics market in China Therefore, it is an opportunity for Thai manufacturers and exporters. To introduce Thai cosmetics to be known and penetrate the Chinese market further. Using the timing of the large number of Chinese tourists traveling to Thailand each year. And cosmetics are one of the products that tourists like to buy back to give to friends and family.
Which if pushed to be known There will be word of mouth. This will cause the demand for Thai products to increase in the future,” Ms. Kessuri said. For Thai cosmetic products exported to China in 2017, such as skin care and sun protection cosmetics, shampoo, eye makeup, folding powder, lipstick, hair perming or straightening products. Deodorant and antiperspirant products, etc. Ms. Kasetsuree said Channels for entering the Chinese market come in many forms, including wholesale. Sold in department stores Supermarkets, drug stores, beauty clinics Cosmetic counter Franchise stores and direct sales, etc., but most are popularly sold in department stores and supermarkets. Meanwhile, the sales channel at cosmetic counters is the most popular method used by foreign brands. Because it is a good way to build a product's reputation and is convenient for serving customers. In addition, online channels are considered channels with high opportunities. Because nowadays Chinese consumers like to buy a lot of cosmetics and skin care products online. Because it's convenient, saves time and has home delivery service. which Thai entrepreneurs will enter the Chinese market You should also study using online channels to penetrate the market. Including having to use social media channels such as product reviews. Product introduction in order to spread the word This will help create more awareness and create demand for Thai products.
High-end also has an increasing market share every year. Because Chinese people are increasingly buying foreign brand skincare products. Previously, they were often interested in price and quality. This makes it an opportunity for foreign cosmetic products to penetrate the Chinese market. Including products from Thai entrepreneurs . This is a result of the trend of expansion of the cosmetics market as mentioned. This has caused Chinese entrepreneurs to turn to investing in cosmetic production more. Most Chinese cosmetic brands occupy the middle and low-end markets. Foreign Telegram Number Data cosmetics brands dominate the high-end market. And Chinese cosmetics will focus on using ingredients that come from traditional Chinese medicine or Chinese natural extracts. It will focus on producing cheap products to attract customers in rural areas. But we also focus on quality. “The expansion of the cosmetics market in China Therefore, it is an opportunity for Thai manufacturers and exporters. To introduce Thai cosmetics to be known and penetrate the Chinese market further. Using the timing of the large number of Chinese tourists traveling to Thailand each year. And cosmetics are one of the products that tourists like to buy back to give to friends and family.
Which if pushed to be known There will be word of mouth. This will cause the demand for Thai products to increase in the future,” Ms. Kessuri said. For Thai cosmetic products exported to China in 2017, such as skin care and sun protection cosmetics, shampoo, eye makeup, folding powder, lipstick, hair perming or straightening products. Deodorant and antiperspirant products, etc. Ms. Kasetsuree said Channels for entering the Chinese market come in many forms, including wholesale. Sold in department stores Supermarkets, drug stores, beauty clinics Cosmetic counter Franchise stores and direct sales, etc., but most are popularly sold in department stores and supermarkets. Meanwhile, the sales channel at cosmetic counters is the most popular method used by foreign brands. Because it is a good way to build a product's reputation and is convenient for serving customers. In addition, online channels are considered channels with high opportunities. Because nowadays Chinese consumers like to buy a lot of cosmetics and skin care products online. Because it's convenient, saves time and has home delivery service. which Thai entrepreneurs will enter the Chinese market You should also study using online channels to penetrate the market. Including having to use social media channels such as product reviews. Product introduction in order to spread the word This will help create more awareness and create demand for Thai products.
