Post by account_disabled on Dec 3, 2023 2:03:51 GMT -8
Poetic as this tactic may sound, it’s actually very powerful for improving content accessibility, comprehension, and usability.
Our brains are wired to respond to images, which is quite logical given that 93% of human communication is visual. It’s also worth mentioning that posts with images generate 650% higher engagement than those consisting of text only. So, it’s safe to conclude that including imagery in your content will pique your audience’s interest and hold their attention much better than a long-drawn-out blog post.
This is particularly the case when Whatsapp Mobile Number List you have to explain a complex concept or illustrate how something works. It’s much easier for people to understand what you want to say if you use images.
When it comes to accessibility, SEO principles usually insist on offering text alternatives for images so that people with visual impairments who use on-screen readers can hear what’s depicted on a particular image. However, from a different perspective, providing graphic alternatives for text will accommodate people with reading disabilities and make the content much easier to understand.
This Presetlove page about Free Lightroom Presets** **is a great example of this approach. A long-form text-based article hardly feels that way because they use so many images. Images speak for the content and each item is described, but the words are almost unnecessary because the images are so descriptive and accessible.
Let Imagery Speak When Words Aren’t Necessary(Source: Presetlove)
Understanding your audience, their preferences, and their needs is a crucial requirement for creating effective and engaging content, as well as ensuring accessibility.
Therefore, before you start writing, take the following steps.
Build Buyer Personas
Ask yourself who you are creating content for and identify your buyer personas or fictional representations of members of your target audience. If people purchase your product or service for different reasons, create several personas that match each of these groups.
Use demographic information such as their age, level of education, income, purchasing power, behavioral patterns, pain points, region, language, and preferences to add as much detail as possible.
Once you learn more about each of these buyer personas, start tailoring personalized content that will resonate with them.
Our brains are wired to respond to images, which is quite logical given that 93% of human communication is visual. It’s also worth mentioning that posts with images generate 650% higher engagement than those consisting of text only. So, it’s safe to conclude that including imagery in your content will pique your audience’s interest and hold their attention much better than a long-drawn-out blog post.
This is particularly the case when Whatsapp Mobile Number List you have to explain a complex concept or illustrate how something works. It’s much easier for people to understand what you want to say if you use images.
When it comes to accessibility, SEO principles usually insist on offering text alternatives for images so that people with visual impairments who use on-screen readers can hear what’s depicted on a particular image. However, from a different perspective, providing graphic alternatives for text will accommodate people with reading disabilities and make the content much easier to understand.
This Presetlove page about Free Lightroom Presets** **is a great example of this approach. A long-form text-based article hardly feels that way because they use so many images. Images speak for the content and each item is described, but the words are almost unnecessary because the images are so descriptive and accessible.
Let Imagery Speak When Words Aren’t Necessary(Source: Presetlove)
Understanding your audience, their preferences, and their needs is a crucial requirement for creating effective and engaging content, as well as ensuring accessibility.
Therefore, before you start writing, take the following steps.
Build Buyer Personas
Ask yourself who you are creating content for and identify your buyer personas or fictional representations of members of your target audience. If people purchase your product or service for different reasons, create several personas that match each of these groups.
Use demographic information such as their age, level of education, income, purchasing power, behavioral patterns, pain points, region, language, and preferences to add as much detail as possible.
Once you learn more about each of these buyer personas, start tailoring personalized content that will resonate with them.
