Post by rifaislam on Oct 30, 2024 21:27:15 GMT -8
Many companies still believe that investing in social media for B2B doesn't yield returns, but that's not true. Did you know, for example, that monitoring metrics on social networks is essential to build relationships and attract qualified leads ? In the B2B environment, although measuring your effectiveness can be challenging, properly monitoring some specific metrics helps you understand whether your actions are generating the desired impact. Want to know how to evaluate the return on your social media strategies? Keep reading and find out! What are social media metrics? Metrics are quantitative data that measure the performance of your actions on social media, whether it be a profile, a campaign or even a post.
They provide information about performance, behavior and social media marketing service results achieved in a given area and include likes, shares, comments, engagement and reach, among others. It is common to confuse metrics with KPIs (Key Performance Indicators), but they are not synonymous: all KPIs are metrics, but not all metrics are KPIs. As mentioned, metrics are more general measurements, while KPIs are data chosen to assess success in achieving specific strategic objectives , such as lead conversion rate or abandonment rate, for example.
Vanity Metrics vs. Real Metrics: What’s the Difference? At first, you might look at a vanity metric, such as the number of followers on social media, for example, and think that this is the most important metric to monitor and develop. However, there are real metrics that are more relevant, especially when it comes to the B2B market. Understand the difference. Vanity metrics We call vanity metrics those that impress at first glance, but that do not necessarily reflect a direct impact on the company's strategic objectives. They include metrics such as number of likes, followers and views, and may suggest popularity, but they do not reflect relevant information about campaign efficiency or return on investment (ROI).
They can create a false sense of success because, despite being easy to achieve, they don’t necessarily lead to more sales, meaningful engagement or business growth. Examples of vanity metrics : likes, video views, number of followers, shares without conversion. Real metrics Real metrics are directly related to business objectives, measuring the effective impact of actions on social networks. They reflect genuine engagement, conversions and actions that generate value, such as qualified leads, increased sales, growth of strategic partnerships or customer retention.
They provide information about performance, behavior and social media marketing service results achieved in a given area and include likes, shares, comments, engagement and reach, among others. It is common to confuse metrics with KPIs (Key Performance Indicators), but they are not synonymous: all KPIs are metrics, but not all metrics are KPIs. As mentioned, metrics are more general measurements, while KPIs are data chosen to assess success in achieving specific strategic objectives , such as lead conversion rate or abandonment rate, for example.
Vanity Metrics vs. Real Metrics: What’s the Difference? At first, you might look at a vanity metric, such as the number of followers on social media, for example, and think that this is the most important metric to monitor and develop. However, there are real metrics that are more relevant, especially when it comes to the B2B market. Understand the difference. Vanity metrics We call vanity metrics those that impress at first glance, but that do not necessarily reflect a direct impact on the company's strategic objectives. They include metrics such as number of likes, followers and views, and may suggest popularity, but they do not reflect relevant information about campaign efficiency or return on investment (ROI).
They can create a false sense of success because, despite being easy to achieve, they don’t necessarily lead to more sales, meaningful engagement or business growth. Examples of vanity metrics : likes, video views, number of followers, shares without conversion. Real metrics Real metrics are directly related to business objectives, measuring the effective impact of actions on social networks. They reflect genuine engagement, conversions and actions that generate value, such as qualified leads, increased sales, growth of strategic partnerships or customer retention.
